In contrast to traditional exhibitions, where products are displayed behind glass or in showcases, "digital living" will directly communicate the features, options and business opportunities associated with digital lifestyle products.
- TV & Entertainment. Television, video, home cinema, home solutions, media, photo, film, audio, hi-fi, professional audio & video systems
- PC & Games. Personal computers, game consoles, hardware, software, home office, edutainment, infotainment, modding
- Communications & Infrastructure. Telecommunications, broadband, Internet, terrestrics, satellite, cable, digital broadcasting, networks, home automation, home security
- Mobile. Mobile entertainment, mobile media, mobile office, car audio, car media, navigation, wearable electronics
"Digital living" will offer its products for close-up examination, inviting visitors to actually use the products, hands-on. Visitors can experience your products directly and get a feel for them.
For the trade visitor, this involves the potential business opportunities your product embodies. For the end consumer, this involves the fulfillment of his or her wishes.